Journal of Instructional Development Research

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There is a lot of hullabaloo about digital marketing(DM) these days. It is said to be essential for any new business trying to get recognition among the masses. It is also a necessity for the established businesses so as to maintain their position in the market. While several businesses have shifted to this new way of marketing, many others are still stuck with the traditional marketing methods. This is understandable because changing our ongoing methods and techniques is one of the toughest things to do. If you are sceptic about trying DM and bda prefer the traditional marketing mediums as they have been doing good to your business since years then this is a must read for you. It will help you understand as to why more and more businessmen and professionals are bidding adieu to the old marketing methods and shifting to DM. So let us get started!



Difference between Digital and Traditional Marketing

1. Mediums of Marketing

Mediums of traditional marketing are completely different from that of DM. Platforms such as newspapers, radio, television, direct mail, flyers, pamphlets, telephone and magazines are used in marketing products and services the traditional way. On the other hand, the new age marketing style involves the use of social media, email, search engine marketing, mobile marketing and pay per click to name a few.

2. Provision to Update

In traditional marketing, once the information is out, it cannot be updated. You need to come up with a new advertisement to put forth any new information. In DM, you can update the information easily and as many times as you want.

3. Connecting with the Customers

Traditional marketing is a one way street. You spread awareness about your brand through various channels mentioned above and lure the public to give you business. These methods do not allow you to connect directly with the customers. However, DM enables two-way communication. You reach your prospects as well as existing customers through social media platforms, online forums and email and they can get back to you using the same channels. While you provide them information about your product, they offer feedback and suggestions on the same.



4. Reaching the Target Audience

Different digital platforms can be used to reach different segments of customers/ prospects. However, there is no such provision in traditional marketing style.

5. Cost Factor

Marketing the products using traditional methods can be extremely costly. DM is comparatively much more cost-effective.

6. Measuring the Result

Measuring the impact of your marketing campaigns is difficult in traditional marketing. However, in DM, you can easily do so using various tools.

So, now you know how DM can help promote your business far and wide and yet be light on your pocket. If you have already started looking for a digital marketing agency in Pune to handle this work for you then let us make your task easier. TT Digitals has been offering DM service in Pune and all over India since the last three years. Its services are reliable as well as cost-effective. Contact them now to grow your business!












Hrishikesh is a technopreneur who successfully leads software and digital marketing company named - TTDigitals. He has 7+ years of experience in Digital Marketing/ Software development and has worked at various levels i.e. Digital Marketing Manager, Digital Marketing Head at various reputed startups such as CommonFloor.com, Wheelstreet.com etc.

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ISSN: 2715-1603